This statistic shows the share of luxury buyers in the United States who conducted their first luxury purchase digitally as of the fourth quarter 2016, sorted by age group. As of that period, 14 percent of luxury buyers aged 18 to 24 years had made their first luxury purchase digitally.
Share of luxury buyers in the United States who conducted their first luxury purchase digitally as of 4th quarter 2016, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (April 13, 2017). Share of luxury buyers in the United States who conducted their first luxury purchase digitally as of 4th quarter 2016, by age group [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/721278/us-luxury-buyers-first-digital-luxury-purchase/?__sso_cookie_checker=failed
eMarketer. "Share of luxury buyers in the United States who conducted their first luxury purchase digitally as of 4th quarter 2016, by age group." Chart. April 13, 2017. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/721278/us-luxury-buyers-first-digital-luxury-purchase/?__sso_cookie_checker=failed
eMarketer. (2017). Share of luxury buyers in the United States who conducted their first luxury purchase digitally as of 4th quarter 2016, by age group. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/721278/us-luxury-buyers-first-digital-luxury-purchase/?__sso_cookie_checker=failed
eMarketer. "Share of Luxury Buyers in The United States Who Conducted Their First Luxury Purchase Digitally as of 4th Quarter 2016, by Age Group." Statista, Statista Inc., 13 Apr 2017, https://www.statista.com/statistics/721278/us-luxury-buyers-first-digital-luxury-purchase/?__sso_cookie_checker=failed
eMarketer, Share of luxury buyers in the United States who conducted their first luxury purchase digitally as of 4th quarter 2016, by age group Statista, https://www.statista.com/statistics/721278/us-luxury-buyers-first-digital-luxury-purchase/?__sso_cookie_checker=failed (last visited March 15, 2025)
Share of luxury buyers in the United States who conducted their first luxury purchase digitally as of 4th quarter 2016, by age group [Graph], eMarketer, April 13, 2017. [Online]. Available: https://www.statista.com/statistics/721278/us-luxury-buyers-first-digital-luxury-purchase/?__sso_cookie_checker=failed