This statistic shows the results of a Statista survey in which U.S. women were asked which criteria they based their hair dye selection on. During the May 2017 survey, 56 percent of respondents aged 30 to 59 years named the product's quality as an important purchase factor.
Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group
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Statista Survey. (June 1, 2017). Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/?__sso_cookie_checker=failed
Statista Survey. "Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/?__sso_cookie_checker=failed
Statista Survey. (2017). Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/?__sso_cookie_checker=failed
Statista Survey. "Leading Hair Dye Products Purchase Criteria According to Women in The United States as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/?__sso_cookie_checker=failed
Statista Survey, Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/?__sso_cookie_checker=failed (last visited March 17, 2025)
Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/?__sso_cookie_checker=failed
