Reasons for switching hair dye product brands among women in the U.S. 2017, by age
This statistic shows the results of a Statista survey in which U.S. women were asked about reasons why theu would choose to switch from their usual hair dye brand. During the May 2017 survey, 42 percent of respondents aged 30 to 59 years said they would have switched their usual brand if they wanted to try something new.