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Consumers with baby items subscriptions in the U.S. 2017, by generation

Published by D. Tighe, Nov 27, 2020
This statistic provides information on the share of consumers with an active baby items subscription in the United States as of February 2017, sorted by generation. According to the source, 16 percent of U.S. Millennials reported having an active baby items subscription.

Share of consumers with an active baby items subscription in the United States as of February 2017, by generation

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Sources

Release date

March 2017

Region

United States

Survey time period

January and February 2017

Number of respondents

1,040 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "For which, if any, of the following do you have a subscription (i.e. that you pay for on a scheduled basis)?"

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