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Beauty box brand subscription rate among female U.S. subscribers 2017, by age group

This statistic provides an indication of which beauty box brands are most popular among female subscribers in the United States as of May 2017, sorted by age group. According to the survey of women interested in beauty and cosmetics, 59 percent of women aged 18 to 29 who were beauty box subscribers held a subscription with Ipsy Glam Bag.

Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017, by age group

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Release date

June 2017


United States

Survey time period

May 16 to 18, 2017

Number of respondents

107 respondents

Age group

18 years and older

Special properties

beauty box subscribers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these beauty boxes do you know, even if only by name?"

Multiple answers were possible.

Only those respondents who indicated that they had a beauty box subscription in a previous question were asked this question.

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Statistics on "Beauty boxes in the United States (Statista Survey)"

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