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Five item beauty box pricing according to likely U.S. subscribers 2017, by channel

This statistic provides an insight into the willingness to pay for a five item beauty box subscription among women in the United States who have intentions of subscribing to such a service as of May 2017, sorted by purchase channel as of May 2017. According to the survey of women interested in beauty and cosmetics, 30 percent of women who only purchased cosmetics online were willing to pay up to 10 dollars per month.

Maximum price for a 5 item beauty box among potential female subscribers in the United States as of May 2017, by makeup purchase channel

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Release date

June 2017


United States

Survey time period

May 16 to 18, 2017

Number of respondents

513 respondents

Age group

18 years and older

Special properties

who are likely to subscribe to a/another beauty box within the next year

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Imagine you were subscribing to a monthly beauty box containing 5 items each month. At most, how much would you be willing to spend per box?"

Figures may not sum to 100 percent due to rounding.

Only those respondents who indicated that they are likely to subscribe to a/another beauty box service were asked this question.

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Statistics on "Beauty boxes in the United States (Statista Survey)"

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