Awareness of cosmetic brands among women in the United Kingdom (UK) 2017

This statistic shows the leading fifteen cosmetic brands in the United Kingdom (UK), based on the awareness of the brands among female respondents to a 2017 survey. The results of the survey show that women in the UK are most familiar with the cosmetic brands Rimmel and Max Factor, both of which around 86 percent of respondents are able to recognize by name. In third place is the brand Avon, which 83 percent of those surveyed are familiar with.

Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,455 respondents

Age group

18 years and older

Special properties

English speaking female population

Method of interview

Online survey

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