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Criteria for buying cosmetics according to women in the United Kingdom (UK) 2017

Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?

by Alexander Kunst, last edited Sep 3, 2019
Criteria for buying cosmetics according to women in the United Kingdom (UK) 2017 This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying decorative cosmetic products, such as foundation, lipstick and mascara. Among those surveyed, 55 percent said that they base their cosmetic purchases on the quality of products, making this the most important criteria in the provided list. Other frequently cited factors were value for money (54 percent) and the brand of cosmetics (44 percent).
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Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?

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