Loyalty towards cosmetic products among women in the UK 2017, by region
This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked if they normally buy the same decorative cosmetic products, such as foundation, lipstick and mascara, broken down by geographical region. The results show that women from South West England are most likely to change the products they buy, with 17 percent of respondents from this region saying that their cosmetic choices always differ. In contrast, only 4 percent of those from East Midlands buy different cosmetic products each time, while 85 percent purchase the same on most occasions.