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Face make-up: women's loyalty to products in the UK 2017

Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017*

by Alexander Kunst, last edited Sep 3, 2019
Face make-up: women's loyalty to products in the UK 2017 This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked how often they purchase the same face make-up (foundation, concealer, powder, blush etc.) products. Among those surveyed, 19 percent see themselves as completely loyal face make-up users, always sticking to the same product. Meanwhile, the largest proportion of respondents (34 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
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Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017*

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