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Female customers' opinions on lipstick and lip gloss product loyalty in the United Kingdom (UK) in 2017*

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Lipstick: women's loyalty to products in the UK 2017 This statistic shows the results of a 2017 survey in which female lipstick wearers in the United Kingdom (UK) were asked about how often they purchase the same lipstick or lip gloss products. Among those surveyed, 10 percent see themselves as completely loyal lipstick users, always sticking to the same product. Meanwhile, the largest proportion of respondents (36 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
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Description Source More information
This statistic shows the results of a 2017 survey in which female lipstick wearers in the United Kingdom (UK) were asked about how often they purchase the same lipstick or lip gloss products. Among those surveyed, 10 percent see themselves as completely loyal lipstick users, always sticking to the same product. Meanwhile, the largest proportion of respondents (36 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
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Release date
June 2017
Region
United Kingdom
Survey time period
May 16-22, 2017
Number of respondents
1,080 respondents
Age group
18 years and older
Special properties
English speaking female population; those who use lipstick or lip gloss at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same lipstick and lip gloss product. | I always try different lipstick and lip gloss product."

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