Digital ads influence on Millennials' purchase decision in the U.S. 2016

The graph shows the frequency with which U.S. Millennials felt influenced to make a purchase by selected digital ads as of August 2016. It was found that 13 percent of respondents aged between 18 and 34 years stated that promotional e-mails influenced their buying decisions all the time, while 32 percent said they had never felt influenced by ads in such e-mails.

Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016

All the timeMost of the timeSome of the timeOn a few occasionsNever
------
------
------
------
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2016

Region

United States

Survey time period

August 2, 2016

Number of respondents

1,769 respondents

Age group

18-34 years

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital advertising formats in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.