Brazil: attitudes on the portrayal of female roles on TV and movies 2014-2015

The graph shows the results of an investigation carried out in 2014 and 2015 to find out about the impact of gender media representation in Brazil. When presented with the statement 'Brazilian movies and TV mostly show women in traditional roles', 69 percent of respondents affirmed that they agreed.

Do you agree with the statement 'Brazilian movies and TV mostly show women in traditional roles'?

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Release date

June 2017



Survey time period

October 27 to 30, 2014; December 3 to 8, 2015

Age group

14 years and older

Special properties

80 focus group participants in 2014 and 2,002 survey respondents in 2015.

Method of interview

Face-to-face interview, online survey

Supplementary notes

Ten focus groups of 8 participants each were conducted in October 2014 in the city of São Paulo, Brazil. These focus groups also included children aged 9 to 11 years and teenagers from 13 to 16 years old. For more information about this study's methodology, please refer to pages 5 to 7 of the report.

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Statistics on "Media in Brazil"

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