Eye makeup: women's loyalty to products in the United Kingdom (UK) 2017

This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how often they purchase the same eye make-up products (mascara, eye shadow, eyeliner etc.). Among those surveyed, 14 percent see themselves as completely loyal eye make-up users, always sticking to the same product. Meanwhile, the largest proportion of respondents (37 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.

Female customers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) product loyalty in the United Kingdom (UK) in 2017*

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Release date

June 2017


United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,127 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use eye make-up at least once a month

Method of interview

Online survey

Supplementary notes

*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same eye makeup (mascara, eye shadow, eyeliner etc.) product. | I always try different eye makeup (mascara, eye shadow, eyeliner etc.) product."

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Statistics on "Make up consumption in the UK (Kantar Media TGI)"

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