Criteria for buying face care among women in the United Kingdom (UK) 2017, by age

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying face care products, broken down by age group. For both 18 to 29 year olds and those aged 60 and over the most important factor when buying face care is the quality of products, with 46 and 55 percent of respondents, respectively, using this as a criteria for their purchases. In contrast, 46 percent of 30 to 59 year olds said that they base their face care buying decisions on the value for money, making this the most important criteria for the middle age group.

Based on which criteria do you usually select face care?

18 - 29 years30 - 59 years60 years and over
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,365 respondents

Age group

18 years and older

Special properties

English speaking female population; those who buy face care

Method of interview

Online survey

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