Face care: importance of brands for female users in the United Kingdom (UK) 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing facial masks, peeling, serum and treatments. Among those surveyed, 23 percent said they only consider buying face care products from brands that they trust. In contrast, 6 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products. The largest proportion of respondents (35 percent) position themselves in the middle of this scale.

Female consumers' opinions on masks, peeling, serum and treatments brand importance in the United Kingdom (UK) in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

742 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use masks, peeling, serum and treatments at least once a month

Method of interview

Online survey

Supplementary notes

*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I only buy masks, peeling, serum and treatments brands that I trust. | When it comes to masks, peeling, serum and treatments, brands do not matter to me.]"

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