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Word of mouth effectiveness in Mexico 2016

The graph presents data on the effectiveness of personal recommendations regarding products and services in Mexico as of October 2016. During a survey, it was found that 24 percent of respondents shared their opinion about a company or a brand on a social network in the 12 months leading up to the survey.

Effectiveness of personal recommendations in Mexico in 2016

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In cooperation with
Ipsos (Mexico)
Release date

June 2017


Central and South America, Mexico

Survey time period

September 12 to October 11, 2016

Number of respondents

> 500

Age group

16-64 years

Special properties

within last 12 months

Method of interview

Online survey

Supplementary notes

Information on survey methodology was taken from here.
Original question: "¿La tecnología ha aumentado el tiempo que pasas trabajando en casa?"

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