Word of mouth effectiveness in Mexico 2016

Published by
Julia Faria,
Jan 6, 2023
The graph presents data on the effectiveness of personal recommendations regarding products and services in Mexico as of October 2016. During a survey, it was found that 24 percent of respondents shared their opinion about a company or a brand on a social network in the 12 months leading up to the survey.

Effectiveness of personal recommendations in Mexico in 2016

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Release date

June 2017

Region

Central and South America, Mexico

Survey time period

September 12 to October 11, 2016

Number of respondents

> 500

Age group

16-64 years

Special properties

within last 12 months

Method of interview

Online survey

Supplementary notes

Information on survey methodology was taken from here.
Original question: "¿La tecnología ha aumentado el tiempo que pasas trabajando en casa?"

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