Duration of storing interesting offers and ads in Sweden 2018

This statistic shows the results of a survey displaying the share of respondents who store interesting offers/ads in Sweden in 2018, by number of days and weeks. During the survey period, 15 percent of Swedish respondents stated that they store interesting offers or ads for one to two days. Most of individuals interviewed (47 percent) usually do not store any offers or ads.

How many days/weeks do you usually store interesting offers/ads that you get?

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Release date

May 2018



Survey time period

January 10-15, 2018

Number of respondents

1,144 respondents

Age group

16-80 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Hur många dagar/veckor brukar du vanligen spara intressanta erbjudanden/reklam som du får? Är det..?"

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Statistics on "Advertising in the Nordics"

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