Reaction to offers/ads in Sweden 2018

This statistic shows the results of a survey on the most usual reactions to interesting offers or ads in Sweden in 2018. During the survey period, 32 percent of Swedish respondents stated they usually would react to an interesting offer or ad by visiting the relevant store or company. Most of individuals interviewed (39 percent) answered that they would visit the website of the respective company or store.

If you get interesting offers/advertisements in the mailbox how do you usually react?

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Source

Release date

May 2018

Region

Sweden

Survey time period

January 10-15, 2018

Number of respondents

1,144 respondents

Age group

16-80 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "När du får erbjudanden/reklam i brevlådan som intresserar dig, vilka beteenden stämmer bäst in på dig?"

Multiple answers were possible.

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Statistics on "Advertising consumption and perception"

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