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Criteria for buying baby care among women in the United Kingdom (UK) 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying baby care products. Among those surveyed, 45 percent said that they base their baby care purchases on the value for money and a further 45 percent decide on the quality of products, making these the most important criteria in the provided list. Other frequently cited factors were deals on products (41 percent) and the brand (also 41 percent).

Based on which criteria do you usually select baby care?

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

308 respondents

Age group

18 years and older

Special properties

English speaking female population; those who buy baby care

Method of interview

Online survey

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