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Baby care: women's loyalty to products in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked how often they purchase the same baby care products. Among those surveyed, 22 percent see themselves as completely loyal baby care users, always sticking to the same product. Meanwhile, the largest proportion of respondents (33 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.

Female customers' opinions on baby care product loyalty in the United Kingdom (UK) in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

245 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use baby care at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[I always use the same baby care product.|I always try different baby care product.] Please position yourself in regards to the following statements"

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