Familiarity of women with baby care brands in the U.S. by age 2017

This statistic represents the results of a Statista survey in which female respondents were asked which baby care brands they know, at least by name, in the U.S. as of May 2017. During the survey, some 68 percent of respondents aged 18 to 29 years said they know Aveeno Active Naturals.

Women's awareness of baby care brands in the United States as of May 2017, by age group*

18 to 29 years30 to 59 years60 years and older
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Source

Release date

June 2017

Region

United States

Survey time period

May 17 to 18, 2017

Number of respondents

955 respondents

Age group

18 years and older

Special properties

English speaking female population who use baby care at least once a month

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Which of the following baby care brands do you know (at least by name)? "
Multiple answers were possible.

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