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Baby care purchase criteria among U.S. women 2017

Published by Emma Bedford, Oct 10, 2018
This statistic represents the results of a Statista survey in which respondents were asked which criteria they base their baby care product selection on in the U.S. as of May 2017. During the survey, 39 percent of respondents said that the main criteria they base their decision on is value for money.

Women's baby care product selection criteria in the United States as of May 2017

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Source

Release date

June 2017

Region

United States

Survey time period

May 17 to 18, 2017

Number of respondents

307 respondents

Age group

18 years and older

Special properties

English speaking female population who buy baby care

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Based on which criteria do you usually select baby care?"
Multiple answers were possible.

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