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Baby care purchase criteria among U.S. women by age 2017

Published by Emma Bedford, Dec 12, 2018
This statistic represents the results of a Statista survey in which female respondents were asked which criteria they base their baby care product selection on in the U.S. as of May 2017. During the survey, 57 percent of respondents aged 30 to 59 years said they base their decisions on the product's quality.

Women's baby care product selection criteria in the United States as of May 2017, by age group*

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Source

Release date

June 2017

Region

United States

Survey time period

May 17 to 18, 2017

Number of respondents

307 respondents

Age group

18 years and older

Special properties

English speaking female population who buy baby care

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Based on which criteria do you usually select baby care?"
Multiple answers were possible.

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