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Bath and shower cosmetics: women's loyalty to products in the UK 2017

Opinions on shower and bath preparations product loyalty among female consumers in the United Kingdom (UK) in 2017*

by Alexander Kunst, last edited Sep 3, 2019
Bath and shower cosmetics: women's loyalty to products in the UK 2017 This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they purchase the same shower and bath preparation products. Among those surveyed, 15 percent see themselves as completely loyal bath and shower cosmetics users, always sticking to the same product. Meanwhile, the largest proportion of respondents (33 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
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Opinions on shower and bath preparations product loyalty among female consumers in the United Kingdom (UK) in 2017*

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