Reasons for using deodorants among women in the United Kingdom (UK) 2017
This statistic shows the results of 2017 survey in which female respondents in the United Kingdom (UK) were asked why they usually use deodorants. Among the women surveyed, 72 percent said that they use deodorants to take care of themselves, making this the most common reason in the provided list. Other popular explanations for deodorant use are boosting confidence (39 percent) and not being noticed negatively (31 percent).