Criteria for buying deodorants among women in the UK 2017
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying deodorants. Among those surveyed, 43 percent said that they base their deodorant purchases on the quality of products, making this the most important criteria in the provided list. Other frequently cited factors were the brand (40 percent) and value for money (36 percent).
