Criteria for buying deodorants among women in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying deodorants. Among those surveyed, 43 percent said that they base their deodorant purchases on the quality of products, making this the most important criteria in the provided list. Other frequently cited factors were the brand (40 percent) and value for money (36 percent).

Based on which criteria do you usually select deodorants?

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

910 respondents

Age group

18 years and older

Special properties

English speaking female population; those who deodorants

Method of interview

Online survey

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Statistics on "Deodorants in the United Kingdom (UK)"

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