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Deodorants: reasons for switching brands among women in the UK 2017

Published by Alexander Kunst, Dec 20, 2019
This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual deodorant brand. The most likely reason for switching brands is a deal on another brand, quoted by 30 percent of respondents. Other frequently cited reasons for brand switching are wanting to try something new (25 percent) and dissatisfaction with one's usual brand (22 percent).

What would make you switch your usual deodorants brand?

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

910 respondents

Age group

18 years and older

Special properties

English speaking female population; those who buy dedorants

Method of interview

Online survey

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