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U.S. consumers who find search engine advertising helpful 2017, by age

Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group

U.S. consumers who find search engine advertising helpful 2017, by age This statistic presents the share of consumers in the United States who found advertising on search engines to be helpful as of May 2017, broken down by age group. During the survey period, five percent of respondents aged 60 years and older had expressed that they found search engine advertising to be very helpful.
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Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group

Very helpfulKind of helpfulNot too helpfulNot helpful at allI don’t knowI do not use
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Very helpfulKind of helpfulNot too helpfulNot helpful at allI don’t knowI do not use
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This statistic presents the share of consumers in the United States who found advertising on search engines to be helpful as of May 2017, broken down by age group. During the survey period, five percent of respondents aged 60 years and older had expressed that they found search engine advertising to be very helpful.
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Release date
June 2017
Region
United States
Survey time period
May 18 to 21, 2017
Number of respondents
1,037 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [advertising on search engines]
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