Deodorants: women's loyalty to brands in the United Kingdom (UK) 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they use deodorants from the same brand. Among those surveyed, 30 percent said that they always use the same brand of deodorants. In contrast, only 6 percent of respondents claimed that they always try out different deodorant brands.

Opinions on loyalty to deodorants brand among women in the United Kingdom (UK) in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

905 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use deodorants at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[I always use the same brand of deodorants. | I always try different deodorants brands.] Please position yourself in regards to the following statements."

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