Deodorants: importance of brands for female users in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing deodorants. Among those surveyed, 38 percent said they only consider buying deodorants from brands that they trust. In contrast, 6 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.

Opinions on deodorant brand importance among female consumers in the United Kingdom (UK) in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

905 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use deodorants at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[I only buy deodorants brands that I trust. | When it comes to deodorants, brands do not matter to me.] Please position yourself in regards to the following statements. "

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Statistics on "Deodorants in the United Kingdom (UK)"

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