The statistic presents information on the share of luxury brands employing influencer marketing worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 73 percent of those related to luxury goods stated they had already been using influencer marketing as part of their promotional strategies.
Share of luxury brands employing influencer marketing worldwide as of March 2017
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The statistic presents information on the share of luxury brands employing influencer marketing worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 73 percent of those related to luxury goods stated they had already been using influencer marketing as part of their promotional strategies.
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Statistics on "Luxury advertising and marketing"
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Statistics
- Luxury fashion brands: Monthly consumer expenditure in the United Kingdom (UK) 2013
- Luxury fashion brands: most important factors when purchasing goods in the UK 2013
- Luxury fashion brands: Most important in store buying factors in the UK 2013
- Luxury fashion: Most used social media platforms for brand engagement in the UK 2013
- Desire to own items from selected luxury accessory/fashion brands in the U.S. 2018
- Ermenegildo Zegna: EBITDA in 2011-2016
- Ermenegildo Zegna: net profits in 2014-2017
- Guccio Gucci: group equity in 2014-2017
- Dolce & Gabbana: EBITDA 2011-2017
- Ermenegildo Zegna: number of employees in 2012-2017
- Luxury brands in China in 2012, by perceived uniqueness
- Key factors for decisions on luxury purchases in Russia 2018
- Luxury ad spend growth worldwide 2016-2018, by type
- Guccio Gucci: total liabilities in 2014-2017
- Luxury brand awareness in China 2012
- Frequency of Chinese to search for luxury brands on the internet 2011
- Share of people who feel that costly brands represent ambition India 2017 by gender
- Imported luxury brands retail value share Japan 2016 by item
- Italy: share of Italian companies under national and foreign control 2014-2016
- Damiani Group: sales revenues 2014-2017
