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Luxury brands use of influencer marketing worldwide 2017

Published by Statista Research Department, Mar 29, 2021
The statistic presents information on the share of luxury brands employing influencer marketing worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 73 percent of those related to luxury goods stated they had already been using influencer marketing as part of their promotional strategies.

Share of luxury brands employing influencer marketing worldwide as of March 2017

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Sources

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Release date

June 2017

Region

Worldwide

Survey time period

February to March 2017

Number of respondents

322 respondents

Special properties

among professionals working across the fashion, beauty and luxury sectors

Method of interview

Online survey

Supplementary notes

Question: Do you currently use influencer marketing as part of your marketing strategy?

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