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Luxury brands use of influencer marketing worldwide 2017

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Share of luxury brands employing influencer marketing worldwide as of March 2017
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Luxury brands use of influencer marketing worldwide 2017

The statistic presents information on the share of luxury brands employing influencer marketing worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 73 percent of those related to luxury goods stated they had already been using influencer marketing as part of their promotional strategies.

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The statistic presents information on the share of luxury brands employing influencer marketing worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 73 percent of those related to luxury goods stated they had already been using influencer marketing as part of their promotional strategies.

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Release date: June 2017

Region: Worldwide
Survey time period: February to March 2017
Number of respondents: 322 respondents
Special properties: among professionals working across the fashion, beauty and luxury sectors
Method of interview: Online survey
Supplementary notes: Question: Do you currently use influencer marketing as part of your marketing strategy?

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Statistics on "Luxury advertising and marketing"

Luxury goods market

The most important statistics

Value of the personal luxury goods market worldwide from 1995 to 2017 (in billion euros)Value of the global personal luxury goods market 1995-2017
Value of the online personal luxury goods market worldwide from 2003 to 2017 (in billion euros)Value of the online personal luxury goods market worldwide 2003-2017
Value of various global luxury markets in 2017, by market type (in billion euros)Value of various global luxury markets 2017, by market type
Market value of luxury goods in the United States from 2013 to 2018 (in million U.S. dollars)*Luxury goods: market value in the U.S. 2013-2018

Market leaders

The most important statistics

Brand value of the leading 10 most valuable luxury brands worldwide in 2018 (in million U.S. dollars)*Brand value of the leading 10 most valuable luxury brands worldwide 2018
Leading luxury brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed luxury brands 2017
Online visits market share of leading luxury brands in the United States as of June 2017Online visits market share of leading luxury brands in the U.S. 2017
Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars)Luxury brands EMV 2016-2017, by brand
Leading luxury brands with the most followers on Facebook as of June 2017 (in millions)Facebook: number of followers of popular luxury brands 2017
Leading luxury brands with the most followers on Twitter as of June 2017 (in millions)Twitter: number of followers of popular luxury brands 2017

Advertising spending

The most important statistics

Change in luxury advertising spending worldwide between 2017 and 2018, by region Luxury ad spend growth worldwide 2017-2018, by region
Share of digital in luxury brands total advertising spending worldwide in 2018, by subsectorDigital share in total luxury brand ad spend worldwide 2018, by subsector
Distribution of luxury advertising spending worldwide in 2017 and 2019, by mediumLuxury ad spend share worldwide 2017-2019, by medium
Distribution of luxury advertising spending in North America from 2016 to 2018, by sectorLuxury ad spend share in North America 2016-2018, by sector
Distribution of luxury advertising spending in North America from 2016 to 2018, by subsectorLuxury ad spend share in North America 2016-2018, by subsector
Luxury advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Luxury ad spend in the U.S. 2014-2019
Luxury advertising spending in the United States from 2014 to 2019, by medium (in million U.S. dollars)Luxury ad spend in the U.S. 2014-2019, by medium

Marketer perspective

The most important statistics

Share of luxury brands employing influencer marketing worldwide as of March 2017Luxury brands use of influencer marketing worldwide 2017
Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017Luxury brand preferred types of influencers worldwide 2017
Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017Leading influencer marketing roles in luxury campaigns worldwide 2017
Leading methods of ROI measurement according to luxury brands using influencer marketing campaigns worldwide as of March 2017Luxury brand ROI measurement of influencer marketing worldwide 2017

Consumer perspective

The most important statistics

Consumer attitude towards advertising in the United States as of May 2017, by incomeU.S. consumer opinion about advertising 2017, by income
Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by incomeU.S. consumers who find selected advertising helpful 2017, by income
Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age groupSources of luxury brand discovery among global consumers 2016, by age
Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017, by incomeU.S. consumer newsletter subscription sources as 2017, by income
Sources used by Millennials to hear about the latest high-end fashion or luxury item trends worldwide in 2017Ways Millennials hear about new luxury trends worldwide 2017
Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017Preference for ethical and sustainable luxury goods by Millennials worldwide 2017

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