The statistic presents information on the types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 40 percent of those related to luxury goods stated they saw mid-tier influencers as most appealing to their brand's needs.
Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017
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Econsultancy. (May 19, 2017). Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017 [Graph]. In Statista. Retrieved February 29, 2020, from https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/
Econsultancy. "Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017." Chart. May 19, 2017. Statista. Accessed February 29, 2020. https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/
Econsultancy. (2017). Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017. Statista. Statista Inc.. Accessed: February 29, 2020. https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/
Econsultancy. "Types of Influencers Preferred by Luxury Brands in Their Influencer Marketing Campaigns Worldwide as of March 2017." Statista, Statista Inc., 19 May 2017, https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/
Econsultancy, Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017 Statista, https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/ (last visited February 29, 2020)
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