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Luxury brand preferred types of influencers worldwide 2017
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Luxury brand preferred types of influencers worldwide 2017
Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017
by A. Guttmann,
last edited
Jul 18, 2017
The statistic presents information on the types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 40 percent of those related to luxury goods stated they saw mid-tier influencers as most appealing to their brand's needs.
Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017
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| Luxury | Non-luxury | |
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by A. Guttmann,
last edited
Jul 18, 2017
The statistic presents information on the types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 40 percent of those related to luxury goods stated they saw mid-tier influencers as most appealing to their brand's needs.
- Show sources information
- Show publisher information
- Release date
- May 2017
- Region
- Worldwide
- Survey time period
- February to March 2017
- Number of respondents
- 322 respondents
- Special properties
- among professionals working across the fashion, beauty and luxury sectors
- Method of interview
- Online survey
- Supplementary notes
- Question: What type of influencers most appeal to your brand?
Source
- Show sources information
- Show publisher information
- Release date
- May 2017
More information
- Region
- Worldwide
- Survey time period
- February to March 2017
- Number of respondents
- 322 respondents
- Special properties
- among professionals working across the fashion, beauty and luxury sectors
- Method of interview
- Online survey
- Supplementary notes
- Question: What type of influencers most appeal to your brand?
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Luxury goods: market value in the U.S. 2015-2020
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Statistics on "Luxury advertising and marketing"
- Luxury goods market
The most important statistics
- Value of the personal luxury goods market worldwide from 2009 to 2018 (in billion euros)Value of the global personal luxury goods market 2009-2018
- Value of the online personal luxury goods market worldwide from 2004 to 2018 (in billion euros)Value of the online personal luxury goods market worldwide 2004-2018
- Value of various global luxury markets in 2018, by market type (in billion euros)Value of various global luxury markets 2018, by market type
- Market value of luxury goods in the United States from 2015 to 2020 (in million U.S. dollars)*Luxury goods: market value in the U.S. 2015-2020
- Market leaders
The most important statistics
- Brand value of the leading 10 most valuable luxury brands worldwide in 2019 (in million U.S. dollars)*Brand value of the leading 10 most valuable luxury brands worldwide 2019
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)Instagram: number of followers of popular luxury brands 2018
- Online visits market share of leading luxury brands in the United States as of May 2018Online visits market share of leading luxury brands in the U.S. 2018
- Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars)Luxury brands EMV 2016-2017, by brand
- Leading luxury brands with the most followers on Facebook as of May 2018 (in millions)Facebook: number of followers of popular luxury brands 2018
- Leading luxury brands with the most followers on Twitter as of May 2018 (in millions)Twitter: number of followers of popular luxury brands 2018
- Advertising spending
The most important statistics
- Change in luxury advertising spending worldwide between 2017 and 2018, by region Luxury ad spend growth worldwide 2017-2018, by region
- Share of digital in luxury brands total advertising spending worldwide in 2018, by subsectorDigital share in total luxury brand ad spend worldwide 2018, by subsector
- Distribution of luxury advertising spending worldwide in 2017 and 2019, by mediumLuxury ad spend share worldwide 2017-2019, by medium
- Distribution of luxury advertising spending in North America from 2016 to 2018, by sectorLuxury ad spend share in North America 2016-2018, by sector
- Distribution of luxury advertising spending in North America from 2016 to 2018, by subsectorLuxury ad spend share in North America 2016-2018, by subsector
- Luxury advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Luxury ad spend in the U.S. 2014-2019
- Luxury advertising spending in the United States from 2014 to 2019, by medium (in million U.S. dollars)Luxury ad spend in the U.S. 2014-2019, by medium
- Marketer perspective
The most important statistics
- Share of luxury brands employing influencer marketing worldwide as of March 2017Luxury brands use of influencer marketing worldwide 2017
- Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017Luxury brand preferred types of influencers worldwide 2017
- Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017Leading influencer marketing roles in luxury campaigns worldwide 2017
- Leading methods of ROI measurement according to luxury brands using influencer marketing campaigns worldwide as of March 2017Luxury brand ROI measurement of influencer marketing worldwide 2017
- Consumer perspective
The most important statistics
- Consumer attitude towards advertising in the United States as of May 2017, by incomeU.S. consumer opinion about advertising 2017, by income
- Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by incomeU.S. consumers who find selected advertising helpful 2017, by income
- Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age groupSources of luxury brand discovery among global consumers 2016, by age
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017, by incomeU.S. consumer newsletter subscription sources as 2017, by income
- Sources used by Millennials to hear about the latest high-end fashion or luxury item trends worldwide in 2017Ways Millennials hear about new luxury trends worldwide 2017
- Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017Preference for ethical and sustainable luxury goods by Millennials worldwide 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Luxury fashion: Most used social media platforms for brand engagement in the UK 2013
- Luxury fashion brands: Monthly consumer expenditure in the United Kingdom (UK) 2013
- Luxury fashion brands: most important factors when purchasing goods in the UK 2013
- Luxury fashion brands: Most important in store buying factors in the UK 2013
- Dolce & Gabbana: number of employees in 2011-2017
- Luxury brands in China in 2012, by perceived uniqueness
- Luxury companies' revenue share in Greater China in 2012
- Important sources of information for luxury consumers in Russia 2018, by generation
- Dolce & Gabbana: net profits/loss in 2014-2017
- Key factors for decisions on luxury purchases in Russia 2018
- Giorgio Armani: total liabilities in 2014-2016
- Luxury brands: Consumers' communication preferences in the United Kingdom (UK) 2013
- Giorgio Armani: net equity in 2014-2016
- Trussardi: turnover in 2011-2017
- Dolce & Gabbana: turnover in 2011-2017
- Lanificio Luigi Colombo: turnover 2011-2017
- Luxury brands in China by recommendations to friends and acquaintances 2012
- Lanificio Fratelli Cerruti: turnover 2011-2017
- Damiani Group: EBITDA 2014-2017
- Tod's: net financial position 2013-2018
Studies
Statistics on "Luxury advertising and marketing"
- Value of the global personal luxury goods market 2009-2018
- Value of the online personal luxury goods market worldwide 2004-2018
- Value of various global luxury markets 2018, by market type
- Luxury goods: market value in the U.S. 2015-2020
- Brand value of the leading 10 most valuable luxury brands worldwide 2019
- Instagram: number of followers of popular luxury brands 2018
- Online visits market share of leading luxury brands in the U.S. 2018
- Luxury brands EMV 2016-2017, by brand
- Facebook: number of followers of popular luxury brands 2018
- Twitter: number of followers of popular luxury brands 2018
- Luxury ad spend growth worldwide 2017-2018, by region
- Digital share in total luxury brand ad spend worldwide 2018, by subsector
- Luxury ad spend share worldwide 2017-2019, by medium
- Luxury ad spend share in North America 2016-2018, by sector
- Luxury ad spend share in North America 2016-2018, by subsector
- Luxury ad spend in the U.S. 2014-2019
- Luxury ad spend in the U.S. 2014-2019, by medium
- Luxury brands use of influencer marketing worldwide 2017
- Luxury brand preferred types of influencers worldwide 2017
- Leading influencer marketing roles in luxury campaigns worldwide 2017
- Luxury brand ROI measurement of influencer marketing worldwide 2017
- U.S. consumer opinion about advertising 2017, by income
- U.S. consumers who find selected advertising helpful 2017, by income
- Sources of luxury brand discovery among global consumers 2016, by age
- Frequency of purchasing items suggested by online stores in the U.S. 2017, by income
- U.S. consumer newsletter subscription sources as 2017, by income
- Ways Millennials hear about new luxury trends worldwide 2017
- Preference for ethical and sustainable luxury goods by Millennials worldwide 2017
- Luxury fashion: Most used social media platforms for brand engagement in the UK 2013
- Luxury fashion brands: Monthly consumer expenditure in the United Kingdom (UK) 2013
- Luxury fashion brands: most important factors when purchasing goods in the UK 2013
- Luxury fashion brands: Most important in store buying factors in the UK 2013
- Dolce & Gabbana: number of employees in 2011-2017
- Luxury brands in China in 2012, by perceived uniqueness
- Luxury companies' revenue share in Greater China in 2012
- Important sources of information for luxury consumers in Russia 2018, by generation
- Dolce & Gabbana: net profits/loss in 2014-2017
- Key factors for decisions on luxury purchases in Russia 2018
- Giorgio Armani: total liabilities in 2014-2016
- Luxury brands: Consumers' communication preferences in the United Kingdom (UK) 2013
- Giorgio Armani: net equity in 2014-2016
- Trussardi: turnover in 2011-2017
- Dolce & Gabbana: turnover in 2011-2017
- Lanificio Luigi Colombo: turnover 2011-2017
- Luxury brands in China by recommendations to friends and acquaintances 2012
- Lanificio Fratelli Cerruti: turnover 2011-2017
- Damiani Group: EBITDA 2014-2017
- Tod's: net financial position 2013-2018
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