The statistic presents information on the types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017. During a survey of professionals from the fashion, beauty and luxury sectors, 40 percent of those related to luxury goods stated they saw mid-tier influencers as most appealing to their brand's needs.
Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Luxury fashion brands: most important factors when purchasing goods in the UK 2013
- Luxury fashion brands: Most important in store buying factors in the UK 2013
- Luxury fashion brands: Monthly consumer expenditure in the United Kingdom (UK) 2013
- Desire to own items from selected luxury accessory/fashion brands in the U.S. 2018
- Luxury fashion: Most used social media platforms for brand engagement in the UK 2013
- Net profits and losses of Italian company Guccio Gucci in 2014-2018
- Dolce & Gabbana: group equity in 2014-2017
- Favorability towards luxury good brands supporting sustainability worldwide 2018
- Important sources of information for luxury consumers in Russia 2018, by generation
- Millennials: preferences about luxury brand sustainability and ethics in the UK 2017
- Dolce & Gabbana: number of employees in 2011-2017
- Luxury companies' revenue share in Greater China 2012
- Key factors for decisions on luxury purchases in Russia 2018
- Guccio Gucci: EBITDA 2011-2017
- Consumer awareness of luxury good brand social responsibility worldwide 2018
- Trussardi: number of employees 2011-2017
- Sales value of LVMH Iberia in Spain 2012-2018
- AEFFE Group: net working capital 2018-2019
- Salvatore Ferragamo: profit before taxes 2013-2019
- Damiani Group: sales revenues 2014-2017
Econsultancy. (May 19, 2017). Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017 [Graph]. In Statista. Retrieved April 20, 2021, from https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/
Econsultancy. "Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017." Chart. May 19, 2017. Statista. Accessed April 20, 2021. https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/
Econsultancy. (2017). Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017. Statista. Statista Inc.. Accessed: April 20, 2021. https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/
Econsultancy. "Types of Influencers Preferred by Luxury Brands in Their Influencer Marketing Campaigns Worldwide as of March 2017." Statista, Statista Inc., 19 May 2017, https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/
Econsultancy, Types of influencers preferred by luxury brands in their influencer marketing campaigns worldwide as of March 2017 Statista, https://www.statista.com/statistics/726495/luxury-influencers-preferred-in-marketing/ (last visited April 20, 2021)