Luxury brand ROI measurement of influencer marketing worldwide 2017

The statistic presents information on the leading methods of ROI measurement according to luxury brands using influencer marketing campaigns worldwide as of March 2017. During the survey, 79 percent of responding luxury sector professionals said they measure the success of their influencer marketing efforts based on the generated web traffic.

Leading methods of ROI measurement according to luxury brands using influencer marketing campaigns worldwide as of March 2017

LuxuryNon-luxury
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Sources

Release date

May 2017

Region

Worldwide

Survey time period

February to March 2017

Number of respondents

322 respondents

Special properties

among professionals working across the fashion, beauty and luxury sectors

Method of interview

Online survey

Supplementary notes

Question: How do you measure the success of a campaign where influencers have been used as part of the strategy?

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Statistics on "Luxury advertising and marketing"

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