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Sources of advice for communications/channel planning strategies in the UK 2020

Published by
A. Guttmann,
Feb 11, 2021
This statistic shows the results of a survey among marketers regarding whom their organizations planned to rely on most for strategic advice in communications and channel planning in the United Kingdom (UK) by 2020. In 2017, the survey found that 28 percent of marketers stated that their organization would rely on in-house strategic advice for their channel planning.

Who will your organization rely on most for strategic advice in communications and channel planning in 2020?*

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Source

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Release date

June 2017

Region

United Kingdom

Survey time period

2015 and 2017**

Number of respondents

250+

Special properties

senior marketers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Who will your organization rely on most for strategic advice in the following areas? - Communications/channel planning."
** The source does not specify the date of the survey.

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