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In-stream video ad formats in Europe 2017, by duration

This statistic shows the results of a survey on the duration of in-stream video advertising formats in Europe as of March 2017. The survey found that a length of 30 seconds was the most common duration for pre-roll ads, at 41 percent.

Share of in-stream video advertising formats in Europe in 2017, by duration

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Source

Release date

April 2017

Region

Europe

Survey time period

January to March 2017

Number of respondents

642 respondents

Method of interview

Online survey

Supplementary notes

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Statistics on "Digital video advertising in the U.S. (DMO)"

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