This statistic presents the share of consumers in the United States who found advertising through selected channels to be helpful as of May 2017, broken down by income. During the survey period, 61 percent of respondents with an income higher than 100 thousand U.S. dollars said that they found TV advertising very helpful.
Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income
among respondents who answered: very helpful or helpful
Method of interview
Online survey
Supplementary notes
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (June 9, 2017). Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/727089/us-consumer-opinion-advertising-helpful-income/?__sso_cookie_checker=failed
Statista Survey. "Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income." Chart. June 9, 2017. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/727089/us-consumer-opinion-advertising-helpful-income/?__sso_cookie_checker=failed
Statista Survey. (2017). Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/727089/us-consumer-opinion-advertising-helpful-income/?__sso_cookie_checker=failed
Statista Survey. "Share of Consumers Who Found Selected Advertising Channels to Be Helpful in The United States as of May 2017, by Income." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/727089/us-consumer-opinion-advertising-helpful-income/?__sso_cookie_checker=failed
Statista Survey, Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income Statista, https://www.statista.com/statistics/727089/us-consumer-opinion-advertising-helpful-income/?__sso_cookie_checker=failed (last visited January 20, 2025)
Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/727089/us-consumer-opinion-advertising-helpful-income/?__sso_cookie_checker=failed
