North America retailer mobile strategy and management responsibility 2016

This statistic illustrates the mobile strategy and management alignment of retailers in North America. During the November 2016 survey period, 33 percent of responding retailers stated that their Head of Digital was responsible for mobile strategy.

Mobile strategy and management alignment according to retailers in North America as of November 2016

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Sources

Release date

March 2017

Region

North America

Survey time period

October and November 2016

Number of respondents

73 retailers

Supplementary notes

Original question: "Who owns mobile strategy and management within your organization?"

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