Survey on general attitude towards internet ads after purchase in Sweden 2017

This statistic shows the results of a survey on the general attitudes towards internet ads after the purchase of the respective product or service in Sweden in 2017. During the survey period, most of individuals interviewed stated to have a negative attitude towards these ads. Even 24 percent of respondents said that they have a very negative attitude towards ads they have seen on the internet after their product or service purchase.

What is your general attitude towards ads you saw on the internet after your purchase?

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Sources

Release date

June 2017

Region

Sweden

Survey time period

May 2017

Number of respondents

484 respondents

Age group

18-80 years

Special properties

have seen advertising after purchase

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Vilken är din allmänna inställning till denna reklam som du såg på webben efter ditt/dina inköp?"

Percentage points exceeding 100 percent are probably due to rounding.

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