Survey on attitude towards internet ads after purchase in Sweden 2017, by gender

This statistic shows the results of a survey on the general attitudes towards internet ads after the purchase of the respective product or service in Sweden in 2017, by gender. During the survey period, 24 percent each of male and female respondents in Sweden stated to have a very negative attitude of internet ads after purchasing. Only 2 percent of men interviewed said that they have a very positive attitude towards ads they have seen on the internet after their product or service purchase.

What is your general attitude towards ads you saw on the internet after your purchase?

Scale from 1 (very negative) to 7 (very positive)MenWomen
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Release date

June 2017



Survey time period

May 2017

Number of respondents

484 respondents

Age group

18-80 years

Special properties

have seen advertising after purchase

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Vilken är din allmänna inställning till denna reklam som du såg på webben efter ditt/dina inköp?"

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Statistics on "Economic Outlook Sweden"

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