Survey on installing ad blockers in Sweden 2017, by age

This statistic shows the results of a survey displaying the share of respondents who installed or considered installing an ad blocker after seeing an ad on the internet that caused a purchase in Sweden in 2017, by age. During the survey period, 25 percent of Swedish respondents aged 18 to 39 years stated to have installed an ad blocker. In the age group 65 to 80 years, the share was only 2 percent.

Have ads that made you purchase ever led you to install or consider installing an ad blocker?

No, I have not installed or considered installing an ad blockerYes I have considered installing an ad blockerYes I have installed an ad blockerI don't know what an ad blocker isNo answer
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Sources

Release date

June 2017

Region

Sweden

Survey time period

May 2017

Number of respondents

484 respondents

Age group

18-80 years

Special properties

have seen advertising after purchase

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Har denna reklam kopplat till dina inköp på nätet fått dig att installera eller överväga att installera en s.k. reklamblockerare (Ad Blocker)?"

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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