Survey on installing ad blockers in Sweden 2017, by age

This statistic shows the results of a survey displaying the share of respondents who installed or considered installing an ad blocker after seeing an ad on the internet that caused a purchase in Sweden in 2017, by age. During the survey period, 25 percent of Swedish respondents aged 18 to 39 years stated to have installed an ad blocker. In the age group 65 to 80 years, the share was only 2 percent.

Have ads that made you purchase ever led you to install or consider installing an ad blocker?

No, I have not installed or considered installing an ad blockerYes I have considered installing an ad blockerYes I have installed an ad blockerI don't know what an ad blocker isNo answer
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2017



Survey time period

May 2017

Number of respondents

484 respondents

Age group

18-80 years

Special properties

have seen advertising after purchase

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Har denna reklam kopplat till dina inköp på nätet fått dig att installera eller överväga att installera en s.k. reklamblockerare (Ad Blocker)?"

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Ad blocking in the Nordics"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.