Survey on installing ad blockers in Sweden 2017, by gender

This statistic shows the results of a survey displaying the share of respondents who installed or considered installing an ad blocker after seeing an ad on the internet that caused a purchase in Sweden in 2017, by gender. During the survey period, 10 percent of female respondents stated to have installed an ad blocker. Among Swedish men the share was higher, with 19 percent of individuals interviewed.

Have ads that made you purchase ever led you to install or consider installing an ad blocker?

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Release date

June 2017



Survey time period

May 2017

Number of respondents

484 respondents

Age group

18-80 years

Special properties

have seen advertising after purchase

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Har denna reklam kopplat till dina inköp på nätet fått dig att installera eller överväga att installera en s.k. reklamblockerare (Ad Blocker)?"

Missing percentage points to 100 percent are probably due to rounding.

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