Survey on installing ad blockers in Sweden 2017

This statistic shows the results of a survey displaying the share of respondents who installed or considered installing an ad blocker after seeing an ad on the internet that caused a purchase in Sweden in 2017. During the survey period, 15 percent of Swedish respondents stated to have installed an ad blocker. 35 percent of individuals interviewed have not installed or considered installing an ad blocker, yet.

Have ads that made you purchase ever led you to install or consider installing an ad blocker?

Share of respondents
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Release date

June 2017



Survey time period

May 2017

Number of respondents

484 respondents

Age group

18-80 years

Special properties

have seen advertising after purchase

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Har denna reklam kopplat till dina inköp på nätet fått dig att installera eller överväga att installera en s.k. reklamblockerare (Ad Blocker)?"

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