Deodorant ranking by application in Germany 2015-2018

This graph depicts the results of a survey on the most popular deodorants in Germany from 2015 to 2018, by application type. In 2018, the majority of respondents preferred deodorant as a spray, while roughly a quarter of those surveyed reached for a roll-on deodorant.

Ranking of the most popular deodorants in Germany from 2015 to 2018, by application type

Characteristic	2015	2016	2017	2018
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Release date

November 2018

More information

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on main unit:
Base: German-speaking population from 14 years of age.

Information on total sample:
2015: 23,090 respondents, projection to 69.24 million people
2016: 23,102 respondents, projection to 69.56 million people
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
The values presented here refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
Further information on methodology is available here.
Multiple answers were possible. Due to this, the sum of the percentages can exceed 100 percent.
The survey question was asked in the following wording: "Do you mainly use these types of deodorant..."

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