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Share of media usage in the marketing mix among hotels across India in FY 2017, by channel
Share of media channels used for marketing among Indian hotels 2017
This statistic describes the results of a survey among hotels about the marketing mix in hotels across India in the 2017 financial year, broken down by channel. On average, about 84.1 percent of hotels across India used direct mail as a form of marketing media.
Share of media usage in the marketing mix among hotels across India in FY 2017, by channel
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Sources

Release date

February 2018

Region

India

Survey time period

FY 2017

Number of respondents

966 respondents

Special properties

India's financial year starts in April and ends in March. For example, FY 2017 started in April 2016 and ended in March 2017.

Method of interview

Questionnaire

Share of media channels used for marketing among Indian hotels 2017
This statistic describes the results of a survey among hotels about the marketing mix in hotels across India in the 2017 financial year, broken down by channel. On average, about 84.1 percent of hotels across India used direct mail as a form of marketing media.
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