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Italy: trust in price promotion summer sale season 2017 compared to the previous year

This statistic illustrates the consumers' trust in price promotions and sales charged during the summer sale season compared in Italy in 2017. As of the survey period, half of the respondents (50.2 percent) admitted that they fairly trust the price promotions applied during the summer sale season, while 5.6 percent of the respondents do not trust at all the price discounts charged during the summer sale season.

How much do you trust the price promotions and sales charged during the summer sale season?

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Source

Release date

July 2017

Region

Italy

Survey time period

June 30, 2017

Number of respondents

800 respondents

Age group

18 years and older

Special properties

respondents are those who intend to purchase during the summer sale season (55.4 percent of the sample)

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Quanti si fida degli sconti e dei prezzi applicati?".

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