Across the Americas, promotional days in 2022 experienced changes in consumer spending compared to the previous year. According to a survey, about four in ten consumers in the United States and Chile reported a decrease in spending during these shopping events. While the same percentage of respondents in Mexico bought less or about the same as in 2022, 38 percent of consumers in each Brazil and Colombia spent more that year.
Expenditure change on big promotion days in selected countries in the Americas in 2022
* 20,534 consumers were surveyed across 23 countries worldwide. The sample size in Brazil was 1,002 participants, while Chile, Colombia, Mexico, and the United States each counted 1,000 respondents.
Figures may not add up to 100 percent due to rounding.
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Simon-Kucher & Partners. (October 26, 2022). Expenditure change on big promotion days in selected countries in the Americas in 2022 [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/729256/spending-change-on-big-promotion-days-countries-americas/?__sso_cookie_checker=failed
Simon-Kucher & Partners. "Expenditure change on big promotion days in selected countries in the Americas in 2022." Chart. October 26, 2022. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/729256/spending-change-on-big-promotion-days-countries-americas/?__sso_cookie_checker=failed
Simon-Kucher & Partners. (2022). Expenditure change on big promotion days in selected countries in the Americas in 2022. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/729256/spending-change-on-big-promotion-days-countries-americas/?__sso_cookie_checker=failed
Simon-Kucher & Partners. "Expenditure Change on Big Promotion Days in Selected Countries in The Americas in 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/729256/spending-change-on-big-promotion-days-countries-americas/?__sso_cookie_checker=failed
Simon-Kucher & Partners, Expenditure change on big promotion days in selected countries in the Americas in 2022 Statista, https://www.statista.com/statistics/729256/spending-change-on-big-promotion-days-countries-americas/?__sso_cookie_checker=failed (last visited January 18, 2025)
Expenditure change on big promotion days in selected countries in the Americas in 2022 [Graph], Simon-Kucher & Partners, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/729256/spending-change-on-big-promotion-days-countries-americas/?__sso_cookie_checker=failed
