Blogs as a marketing tool among Indian hotels - by star category 2016

This statistic describes the results of a survey among hotels about the usage of blogs in the marketing mix across Indian hotels in the 2016 financial year, based on star category. In that year, about 47 percent of 5-star deluxe hotels used blogs as a marketing tool, while only about seven percent used blogs among 1-star hotels.

Usage of blogs in the marketing mix among hotels across India in FY 2016, by star category

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Sources

Release date

January 2017

Region

India

Survey time period

FY 2016

Number of respondents

1,067 respondents

Special properties

India's financial year starts in April and ends in March. For example, FY 2016 started in April 2015 and ended in March 2016.

Method of interview

Questionnaire

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Statistics on "Hotel industry worldwide"

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