Breakdown of life insurance new business in Germany 2019, by distribution channel

This statistic illustrates a breakdown of new business for life insurance companies operating in Germany as of 2019, by distribution channel. It can be seen that a total of 38.5 percent of life insurance new business came through the distribution channel of single-tied or insurance group intermediaries, making this the most popular distribution channel at that time. A share of only 3.3 percent of new life insurance business was attributable to direct selling as of 2019.

Breakdown of new business for life insurance corporations in Germany as of 2019, by distribution channel

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Source

Release date

September 2020

Region

Germany

Survey time period

2019

Supplementary notes

* incl. comparison websites

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