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Breakdown of new business for life insurance corporations in Germany as of 2018, by distribution channel
Breakdown of life insurance new business in Germany 2018, by distribution channel
This statistic illustrates a breakdown of new business for life insurance companies operating in Germany as of 2018, by distribution channel. It can be seen that a total of 40.1 percent of life insurance new business came through the distribution channel of single-tied or insurance group intermediaries, making this the most popular distribution channel at that time. A share of only 2.2 percent of new life insurance business was attributable to direct selling as of 2018.
Breakdown of new business for life insurance corporations in Germany as of 2018, by distribution channel
Share of new business
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Source

Release date

August 2019

Region

Germany

Survey time period

2018

Supplementary notes

* incl. comparison websites

Breakdown of life insurance new business in Germany 2018, by distribution channel
This statistic illustrates a breakdown of new business for life insurance companies operating in Germany as of 2018, by distribution channel. It can be seen that a total of 40.1 percent of life insurance new business came through the distribution channel of single-tied or insurance group intermediaries, making this the most popular distribution channel at that time. A share of only 2.2 percent of new life insurance business was attributable to direct selling as of 2018.
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