This statistic sheds light on what French high-earning consumer do on the Internet after they purchased luxury products online in 2016. Over a quarter (27 percent) of respondents revealed that they looked for information regarding product maintenance, while nine percent created online content about the product they had purchased, such as a tutorial video. In 2017, Louis Vuitton was the highest valued luxury brand in the world (29.2 billion dollars).
What did you do online after you purchased luxury goods?
people who purchase luxury goods and who carried out a post-purchase action online and who earn over 100.000 euros per annum
Method of interview
Face-to-face interview, online survey
Supplementary notes
This question was phrased by the source as follows: "Qu’avez-vous fait en ligne après votre achat ?" The source does not provide information regarding multiple answering options.
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Think with Google. (June 1, 2016). What did you do online after you purchased luxury goods? [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/729620/luxury-goods-purchase-action-online-france/?__sso_cookie_checker=failed
Think with Google. "What did you do online after you purchased luxury goods?." Chart. June 1, 2016. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/729620/luxury-goods-purchase-action-online-france/?__sso_cookie_checker=failed
Think with Google. (2016). What did you do online after you purchased luxury goods?. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/729620/luxury-goods-purchase-action-online-france/?__sso_cookie_checker=failed
Think with Google. "What Did You Do Online after You Purchased Luxury Goods?." Statista, Statista Inc., 1 Jun 2016, https://www.statista.com/statistics/729620/luxury-goods-purchase-action-online-france/?__sso_cookie_checker=failed
Think with Google, What did you do online after you purchased luxury goods? Statista, https://www.statista.com/statistics/729620/luxury-goods-purchase-action-online-france/?__sso_cookie_checker=failed (last visited March 16, 2025)
What did you do online after you purchased luxury goods? [Graph], Think with Google, June 1, 2016. [Online]. Available: https://www.statista.com/statistics/729620/luxury-goods-purchase-action-online-france/?__sso_cookie_checker=failed
